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Preview catalogue — products and photos from rhondashear.com; prices and stock are a snapshot and are confirmed at Shopify checkout.

Rhonda Shear seated in a white blouse

“I’m not trying to be younger. I’m embracing who I am.”

The woman behind the brand

Meet Rhonda Shear

Entertainer. Entrepreneur. Designer. A lifelong believer that women should never have to choose between feeling comfortable and feeling beautiful.

Rhonda’s story moves from New Orleans stages to Hollywood sets, late-night television and a global intimate-apparel business. Every chapter shares the same instinct: listen to women, challenge the expected and bring a little joy to the everyday.

Her story

01 / The entertainer

A career built on personality

Raised in New Orleans, Rhonda studied communications at Loyola and worked in local theatre and commercials before moving to Los Angeles. Appearances on Happy Days, Three’s Company, Married… with Children, Full House, CHiPs and Dallas led to the role that made her a ’90s television fixture: hosting USA Network’s Up All Night for eight years.

02 / The designer

Comfort became the mission

Rhonda carried the same directness and humour into intimate apparel. For more than two decades, she has designed with one clear aim: help women feel good in their bodies without asking them to trade comfort for confidence. The Ahh Bra grew from that idea into the signature of the collection.

03 / Still creating

In front of and behind the camera

Today, Rhonda continues to design, appear on home-shopping television and produce original work from her Florida studio. Her career has always moved between performance and entrepreneurship, connected by authenticity, resilience and a refusal to be boxed in.

Rhonda Shear examining a garment on a dress form
Rhonda at work with one of her designs.
Rhonda Shear in her studio
At the studio, where product and production meet.

The philosophy

Design for the body you have. Celebrate the woman you are.

The collection is grounded in wire-free ease, inclusive sizing and solutions made for real days. It is intimate apparel with personality, shaped by Rhonda’s belief that confidence begins with feeling at home in your own skin.

Read the 2025 Icon Vs. Icon interview